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WD-40 Company Offers Special “Help Hire a Hero” WD-40 Smart Straw Cans to Raise Money for Military Charity


Ten Cents of Each Can Sold Goes to Charity Helping Military Transition into the Civilian Workforce

SAN DIEGO--(BUSINESS WIRE)--May 1, 2014-- As U.S. military personnel continue to face difficult challenges transitioning back into the civilian workforce, WD-40 Company is introducing the limited edition “Help Hire a Hero” WD-40® Smart Straw® cans to help support the U.S. Chamber of Commerce’s Hiring Our Heroes® program.

The limited edition “Help Hire a Hero” WD-40® Smart Straw® cans help support the U.S. Chamber of Commerce’s Hiring Our Heroes® program. (Photo: Business Wire)

For every “Help Hire a Hero” can purchased, WD-40 Company will donate 10 cents to Hiring Our Heroes. The special cans are only available for a limited time while supplies last.

“We, as a company, are grateful of those who serve or have served, and have several members of our team who are veterans,” said Tim Lesmeister, vice president of marketing at WD-40 Company. “By partnering with Hiring Our Heroes – a program we know makes a positive difference in the lives of these men and women – we hope to honor their service and do our part to help these heroes find work they can continue to be proud of doing.”

“With this tremendous campaign, WD-40 Company is truly stepping up to support our nation’s brave military members and their families as they transition into the civilian workforce,” said Eric Eversole, executive director of Hiring Our Heroes. “It is only through the support of our incredible partners that Hiring Our Heroes has been able to connect hundreds of thousands of veterans, transitioning service members, and military spouses with meaningful job opportunities. We are thrilled to have WD-40 Company as a committed partner to our mission and our military families.”

Actor and retired gunnery sergeant R. Lee “Gunny” Ermey will be helping spread the word on how Americans can help support the troops by purchasing their favorite blue and yellow can. Videos featuring Gunny will live on the company’s website, and in-store materials will also feature his likeness.

“Help Hire a Hero” WD-40 Smart Straw cans are available for a limited time, while supplies last, at retailers nationwide. To learn more about the promotion, visit WD40.com/HireAHero.

About Hiring Our Heroes

Hiring Our Heroes launched in March 2011, as a nationwide initiative to help veterans, transitioning service members, and military spouses find meaningful employment. Working with the U.S. Chamber of Commerce’s vast network of state and local chambers and other strategic partners from the public, private and nonprofit sectors, Hiring Our Heroes has helped hundreds of thousands of veterans and military spouses find meaningful employment. And as a direct result of more than 700 job fairs in all 50 states, Puerto Rico, and the District of Columbia, 23,000 men and women have been hired by more than 1,500 businesses.

The U.S. Chamber of Commerce Foundation is a 501(c)(3) nonprofit affiliate of the U.S. Chamber of Commerce dedicated to strengthening America’s long-term competitiveness by addressing developments that affect our nation, our economy and the global business environment.

About WD-40 Company

WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets multi-purpose maintenance products – under the WD-40® and 3-IN-ONE® brand names. The company also markets homecare and cleaning brands: X-14® mildew stain remover and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.

WD-40 Company markets its products in 188 countries worldwide and recorded sales of $368.5 million in fiscal year 2013.

Source: WD-40 Company

Nuffer, Smith, Tucker
Greg Kershaw, 619-296-0605, ext. 226

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