A Proven Strategy. An Enduring Business Model. Long-Term Value Creation.
For more than five decades, WD-40 Company has created long-term shareholder value by combining the strength of our global brands with disciplined execution, a differentiated business model, and a relentless focus on profitable growth. These principles have enabled us to generate strong cash flow, consistently return capital to stockholders, and create sustainable value over the long term.
Our approach to creating value is built on three complementary pillars:
Four-By-Four Strategic Framework
Our Four-by-Four Strategic Framework drives sustainable, profitable growth by focusing resources on the opportunities with the greatest long-term value creation potential. The framework is built on two core elements. Our Must-Win Battles are designed to accelerate growth by increasing sales of our maintenance products and expanding their use across markets and applications. Our Strategic Enablers strengthen operational excellence, ensuring we have the capabilities, processes, and discipline needed to execute effectively. Together, these elements support our long-term revenue growth and profitability objectives.
Enduring Business Model
Our Enduring Business Model provides the financial discipline to convert growth into long-term stockholder value. Anchored by four key drivers, maintenance product sales growth in the mid- to high-single digits, gross margins above 55%, adjusted EBITDA growth that outpaces net sales growth, and an asset-light operating model, it is designed to generate strong returns and cash flow over time. These drivers support returns on invested capital above 25%, strong free cash flow conversion, and a balanced capital allocation strategy that prioritizes organic growth, dividends, and share repurchases. Together, they reinforce our ability to compound value and deliver attractive long-term returns for stockholders.
Long-Term Shareholder Returns
The combination of our Four-by-Four Strategic Framework and Enduring Business Model provides a clear path to long-term value creation. Through disciplined execution, profitable growth, strong cash flow generation, and thoughtful capital allocation, we believe we can continue to deliver attractive total stockholder returns while strengthening our business for the future.